ERBID3 Consultation Document - Flipbook - Page 12
GROUP TRAVEL
PROMOTION
• Published dedicated Group Travel Guide
• Represented at British Travel & Tourism
Show
• Supported operators with promotional
assets
OUTCOMES:
• Increased engagement with UK and
international operators
• More group tours choosing the English
Riviera
Will Ford The Greenway Group Ltd,
Brixham
The ERBID Company’s strategic
marketing, community
engagement, and unwavering
dedication have not only elevated
the English Riviera in Brixham,
Paignton and Torquay, but have
also provided essential support
to hospitality businesses of all
sizes during many peaks and
troughs.
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ERBID3 CONSULTATION 2027 - 2031
BUSINESS TOURISM
Promoting the Meet English Riviera
and Meet Devon brands through:
• Trade show attendance
(Meeting Show, IBTM Global,
Association Congress)
• Business tourism focus group
coordination
RESULT:
• Post-COVID increase in national
conference enquiries
