ERBID3 Consultation Document - Flipbook - Page 2
A LETTER FROM THE CHAIR
CONTENTS
Dear Levy Payers
CHAIRMAN’S INTRODUCTION 2
First and foremost, thank you for your continued
support and valued feedback through consultation.
WHAT IS A BID?
SECURING THE FUTURE OF DESTINATION
MARKETING
I encourage you to take the time to review this
important document: the Business Plan for the third
term of the English Riviera Business Improvement
District (ERBID3). The plan presents an exciting
opportunity to secure, in collaboration with 1400
eligible tourism and hospitality Levy Payers, over
£3 million for professionally coordinated destination
marketing for a further five years.
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WHAT WILL ERBID3 DO?
EVENT SPONSORSHIP
THE ERBID LEVY
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4-7
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8-9
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THE ERBID3 BALLOT AND LEVY STRUCTURE
For this Business Plan to be adopted, an overall majority vote needs to
be secured through an independent postal ballot. You will receive your
ballot papers separately.
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ERBID3 AREA &
ELIGIBLE BUSINESSES
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ERBID GOVERNANCE
& MANAGEMENT
BID LEVY RULES & BALLOT
We listened carefully to your feedback throughout consultation and
recognise that the current trading environment remains challenging.
With this in mind, the ERBID Board has taken the decision not to
increase the ERBID3 levy payment structure. This means that the
minimum annual levy will remain at £150, and for businesses with a
rateable value of £3,000 or more (£12,000 for pubs), the annual levy will
continue to be set at 1.95% of total rateable value.
It is important to note that there is no alternative public funding available
to replace the ERBID levy. Should the ballot result be negative, the ERBID
Company would regrettably close on 31 December 2026.
THE VALUE OF TOURISM TO THE ENGLISH RIVIERA
All coastal destinations have struggled to recover fully after the Covid
pandemic, but the English Riviera is performing better than many other
destinations. Our tourism industry is a pivotal part of our economy. In
2024 it was valued at over £542 million, with visitor spend in excess of
£416 million and supporting around 12% of all employment, providing for
thousands of livelihoods. We are all dependent on the 3.5 million trips
that the English Riviera attracts each year and must ensure that we are
in the strongest possible position to compete.
ERBID2 has kept the English Riviera firmly in the visitor eye, delivering
over 251 million campaign impressions, securing a £1.2 million marketing
recovery fund from South West Water, attracting around 1 million annual
visits to the official website, and generating ongoing positive media coverage.
A SHARED OPPORTUNITY FOR THE NEXT FIVE YEARS
In my view, continuing to promote the area professionally, so that we can
compete strongly as a leading UK coastal resort, is critical. ERBID3 is
about helping to future-proof our very special destination.
The ERBID model has worked for 10 years and has raised over £7 million
to promote our resort. I hope you will support a positive ballot result so
we can continue working together as Team English Riviera.
Now is the time to vote Yes.
Yours sincerely
Chris Hart
Chris Hart, Chair, English Riviera BID Company
/ 2 / ERBID3 PLAN 2027 – 2031
10
ERBID3 BUDGET FORECAST
2027 – 2031
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CHRIS HART, CHAIR
ENGLISH RIVIERA BID
COMPANY LTD
3
ERBID3 BALLOT
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ERBID3 &
CONTACT DETAILS
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