ERBID3 Consultation Document - Flipbook - Page 20
ERBID3:
BUILDING
OUR FUTURE
TOGETHER
Since the launch of ERBID2, we’ve faced
significant challenges together—from
recovering after the COVID-19 pandemic to
navigating the ongoing cost of living crisis
and rising operational expenses.
If a YES vote is secured in June 2026,
the current ERBID Board will step down,
and a newly elected Board will assume
responsibility for the company from
January 2027.
Throughout these pressures, the ERBID
Company has remained committed to
supporting the tourism and hospitality
sector. With your continued support, we are
now proposing a third term—ERBID3.
WHAT COULD ERBID3 DELIVER?
ERBID3 could generate £3.5m of core funding between 2027 and 2031, dedicated to
delivering high-quality, professionally coordinated Destination Marketing.
Based on the feedback received in the 2025 mid-term survey, we are proposing the
following priority areas for investment:
NATIONAL MARKETING
CAMPAIGNS
VISITOR INFORMATION
SERVICE
Continued delivery of high-profile annual
national campaigns, targeting key markets
such as families and couples—building
on the success of the 2025/26 campaigns
part-funded by South West Water.
Continued year-round support, including
face-to-face services, free maps, and
promotional materials.
EVENTS DEVELOPMENT
Increased investment in the development
and promotion of signature events to drive
off-season visitation and economic impact.
OFFICIAL ENGLISH RIVIERA
WEBSITE
Ongoing development, content creation,
and promotional activity to support all
levy-paying businesses with dedicated
listings and features.
SOCIAL MEDIA EXPANSION
Greater investment to expand reach,
engagement, and influence across all key
platforms.
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ERBID3 CONSULTATION 2027 - 2031
