ERBID3 Consultation Document - Flipbook - Page 21
MEDIA & PR
Continued delivery of first-class
national and regional media coverage
to raise the English Riviera’s profile.
PHOTOGRAPHY &
VIDEOGRAPHY
Ongoing management of the copyrightfree image library and production of
high-quality visual content for business
use.
GROUP, BUSINESS &
CRUISE TOURISM
Continued year-round support,
including face-to-face services, free
maps, and promotional materials.
INTERNATIONAL MARKETING
Closer collaboration with partners to
boost inbound visitor numbers from
overseas markets.
THE CHALLENGE AHEAD
The South West Water Cryptosporidium
Recovery Fund enabled us to double our
advertising investment in 2025/26. These
high-profile national campaigns brought
clear results—new audiences, stronger
branding, and increased visitor numbers.
To maintain this level of impact post-2026,
we need to secure increased core funding,
as the South West Water fund will no longer
be available.
PROPOSED LEVY CHANGES
FOR ERBID3
The rate of the ERBID levy hasn’t changed
since the introduction of ERBID1 in 2017 but we all know that inflation has.
We are proposing the following increase
for the ERBID3 levy:
• Levy Rate Increase:
From 1.95% to 2.5% of rateable value
(Example: A business with a rateable
value of £10,000 would see its levy rise
from £195 to £250 annually)
• Minimum Payment Increase:
From £150 to £250 per year
TOURISM RESEARCH
Continued investment in tracking
visitor trends, benchmarking, and
economic impact studies to inform
strategic decisions.
AGATHA CHRISTIE PROMOTION
Strengthened promotion of Agatha
Christie’s legacy to grow international
tourism interest.
UNESCO GLOBAL GEOPARK
Continued partnership to protect and
promote our UNESCO designation and
introduce more visitor experiences.
We understand the pressures businesses
face—but we believe that continued,
enhanced investment in national marketing
campaigns is essential to keep our
destination competitive.
With these changes, we can invest over
£3.5 million in the next five years —
excluding any additional funding we attract.
James Hull Kents Cavern, Torquay
The ERBID has consistently
risen to the challenge, adapting
quickly and proactively to the
fast-changing landscape of our
industry. Their support has been
both responsive and impactful.
www.englishriviera.co.uk/bid
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