ERBID3 Consultation Document - Flipbook - Page 3
A LETTER FROM
THE CHAIR
Dear Levy-payers,
CHRIS HART, CHAIR
ENGLISH RIVIERA BID COMPANY LTD
A MESSAGE OF THANKS
First and foremost, I would like to extend my heartfelt
thanks to everyone who supports our wonderful
destination in so many ways, and to all those who
champion the work of the English Riviera BID (ERBID).
Without your dedication, everything we have achieved
simply wouldn’t have been possible.
REFLECTING ON OUR PROGRESS AND
LOOKING AHEAD
This document outlines the progress we’ve made
together over the past five years and sets out our
bold ambitions for the next chapter—ERBID3. But
before moving forward, we want to hear from you.
Your views on what’s been accomplished so far and
your ideas for the future are vital.
I’m inviting you to take part in this important
consultation, as we work to secure £3.5m of
investment in destination marketing for a further fiveyear term. This funding would enable us to continue
delivering key initiatives including national advertising
through the proven Business Improvement District
(BID) model.
As you may know, BIDs operate in five-year terms
and must be renewed through a formal ballot of
businesses. The current BID term (ERBID2) will
conclude on 31st December 2026. With that in mind,
The English Riviera BID Company, as the managing
body, is now preparing for a new ballot to secure a
third five-year term—ERBID3—beginning in January
2027.
Thanks to your support, ERBID2 has delivered
fantastic results, investing over £2.5 million in
professionally coordinated destination marketing
across the Bay. In addition, we secured £1.2 million
in funding from South West Water—one of the largest
www.englishriviera.co.uk/bid
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