ERBID3 Consultation Document - Flipbook - Page 3
WHAT IS A BID?
A Business Improvement District (BID) is a defined area
where eligible businesses have agreed to fund additional
services that support their sector.
The English Riviera BID (ERBID) is how local tourism and
hospitality businesses fund destination marketing, through
payment of an annual levy. Launched in 2017, the ERBID
stepped in when Torbay Council could no longer provide
this vital funding.
THE ERBID3 BALLOT - YOUR VOTE
The final decision on whether ERBID3 comes into being
will be decided by you as an eligible business in a
confidential postal ballot in June 2026.
Your levy will be a vital contribution in helping to fund
professionally coordinated destination marketing for a
further 5 years until 31st December 2031.
BIDs run in 5-year terms under the Business Improvement
District (England) regulations 2004. The ERBID’s second
term, ERBID2, ends on 31st December 2026.
The ERBID Company operates the ERBID and is proposing
a new term to secure 5 more years of stable, sustainable,
independent funding until the end of 2031.
This ERBID3 Business Plan outlines the services we
propose to continue delivering, and how the ERBID
operates. We warmly invite your involvement.
Will Ford - The Greenway Group Ltd, Brixham
The ERBID Company’s strategic marketing,
community engagement, and unwavering dedication
have not only elevated the English Riviera in
Brixham, Paignton and Torquay, but have also
provided essential support to hospitality businesses
of all sizes during many peaks and troughs.
ERBID LEVY PAYER BENEFITS
We understand that running a business - especially a smaller one - means juggling many priorities with limited time
and resources for marketing. That’s where the ERBID comes in. By pooling resources through collective funding, your
business gains access to far-reaching promotion that would be difficult to achieve alone. We’re here to support you,
helping your business make the most of the strength and recognition of the English Riviera brand.
The benefits your business receives as a Levy Payer include:
Global advertising of the English Riviera
brand and all that it offers visitors.
National PR and press visit opportunities.
Dedicated full-page listing and promotion
of your business on the official destination
website: www.englishriviera.co.uk.
Our website is fully optimised for search
engines, giving your business page
increased online visibility.
Promotion of your business through
the English Riviera Visitor Information
Service.
Early alerts for tourism and hospitality
training and funding opportunities.
Unlimited use of the English Riviera
image and video library to assist your
own marketing.
Lobbying support as the official voice for
English Riviera tourism and hospitality.
Unlimited access to all ERBID research
and tourism data.
Regular ERBID e-newsletters and updates.
www.englishriviera.co.uk/bid / 3 /
