ERBID3 Consultation Document - Flipbook - Page 4
WHAT WILL
ERBID3 DO?
DESTINATION MARKETING
The principle focus of ERBID3 will be to build on the strong
foundations and success of the previous term - delivering
professionally coordinated destination marketing to extend
the season, maximise visitor spend, and attract new visitors
while continuing to protect our core markets of families
and couples. We will also continue exploring fresh ideas to
future-proof our destination marketing activity.
THE ENGLISH RIVIERA BRAND
ERBID3 will continue to manage the promotion of the
official English Riviera brand, licensed to the ERBID
Company in 2016. Levy Payers will benefit from the
strength of the brand and can include the official
logo in their own marketing activities. We recognise
the individual character and attractions of Brixham,
Paignton, and Torquay, and will continue to promote
all three towns as an integrated part of our destination
marketing.
NATIONAL ADVERTISING
National advertising to help keep the resort competitive
will remain a priority for ERBID3. Working alongside
highly skilled marketing experts, we will maintain a
focus on year-round, highly targeted digital campaigns,
while also exploring opportunities for national TV.
Through these strategic campaigns, we will reach
millions of potential visitors every year, strengthening
the English Riviera’s position in the market.
CONSUMER WEBSITE
The official English Riviera website is central to the
ERBID’s digital activity, attracting one million visitors
annually. It serves as a fully mobile, search engine
optimised, key source of information and inspiration
for potential visitors. We plan to upgrade the site to
enhance functionality, accessibility and AI integration.
Each Levy Payer benefits from a dedicated page to help
promote their business.
Julia Duthie - Blue Waters Lodge, Paignton
We would like to praise the ERBID team for
their continued efforts in promoting the Torbay
area and their continued support for the small
hospitality businesses in Paignton, Brixham
and Torquay.
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ERBID3 PLAN 2027 – 2031
VISITOR INFORMATION SERVICE
For ERBID3, we will continue to provide cost-effective
Visitor Information while exploring new ways to support
visitors, recognising the value they place on expert local
insight, and ensuring they enjoy the English Riviera to
the full.
