ERBID3 Consultation Document - Flipbook - Page 4
supplementary contributions ever achieved by a
BID. This enabled us to launch a major national TV
advertising campaign that is already producing results.
WHY YOUR VOICE MATTERS - NEXT STEPS
Looking ahead, it’s important to be clear: without
a third term, funding for vital activities—including
national marketing campaigns, event sponsorships,
media and PR initiatives, the official visitor website,
and year-round Visitor Information Service—would
cease entirely. There is no replacement funding for
destination marketing from Torbay Council.
That’s why your voice matters now more than ever.
Our proposals include an increase to the levy for
ERBID3, in order to continue with key marketing
activities including high-profile national advertising.
We will be running a series of consultation sessions
throughout the autumn (see back cover for further
information). Based on your feedback from the
consultation sessions, we will develop a Final
Business Plan. This will be shared with all eligible
levy-payers ahead of a confidential postal ballot in
summer 2026. For ERBID3 to proceed, the ballot
must secure a majority both in terms of the number
of businesses voting and the total rateable value they
represent.
There is a great deal at stake. If the ballot is
unsuccessful, the ERBID will come to an end, and all
funded activities, events, national advertising, projects
and services will stop from 1st January 2027.
THE FUTURE OF OUR DESTINATION
The tourism and hospitality industry is the heartbeat
of our economy, and we believe that by continuing to
work together as ERBID3, the English Riviera will be
stronger and better positioned to compete with other
destinations—both nationally and internationally—and
to seize the exciting opportunities ahead.
Thank you again for everything you do. I look
forward to hearing your thoughts and working
alongside you as we shape the future of the
English Riviera.
Yours sincerely,
Chris Hart
Chris Hart
Chair, English Riviera BID Company
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ERBID3 CONSULTATION 2027 - 2031
