ERBID3 Consultation Document - Flipbook - Page 5
SOCIAL MEDIA
GROUP BUSINESS
Social media will play an increasingly important part in
ERBID3’s marketing strategy. We will continue to use
authentic user-generated content and adapt to social
media trends by maximising channels. Our effective use
of hashtags, particularly #englishriviera, has proven
beneficial in enhancing reach and engagement. We
recognise the potential of new technology including
AI to help us create tailored content to drive higher
engagement. Increased influencer marketing will further
amplify reach.
Recognising the vital importance of group business,
ERBID3 will continue to support operators with
marketing materials and to attend national trade events,
promoting the destination and helping to attract new
groups to the English Riviera.
DIGITAL MARKETING
BUSINESS TOURISM
Working in partnership with business tourism venues,
ERBID3 will continue to explore how to best support this
sector. Our primary aim is to attract new conferences,
meetings and business events to the resort, particularly
in the shoulder seasons.
Working alongside digital specialists, ERBID3 will invest
in a strategic mix of platforms to showcase the resort,
including the English Riviera website, Google, Facebook,
Instagram, TikTok and YouTube, while keeping up to
date with new and emerging platforms. Focused paid
campaigns will target distinct audiences, with the
primary objective of attracting new audiences and
driving an increase in year-round visitors.
ERBID3 will continue to welcome and encourage cruise
operators and provide support with local itinerary
development and marketing materials.
PHOTOGRAPHY AND VIDEOGRAPHY
ERBID3 will continue to leverage the global appeal
of the Agatha Christie brand, recognising its unique
power to draw visitors from all over the world, and will
continue to provide dedicated visitor information.
ERBID3 will continue to commission professional,
high-quality destination photography and videography,
working with local experts wherever possible. The
English Riviera Image Library provides a valuable
creative resource of copyright-free assets to inspire
new audiences, and is readily accessible to all Levy
Payers to assist with their own marketing activity.
MEDIA & PR
ERBID3 will continue to work with media experts to
secure positive press coverage for the English Riviera.
This will be achieved through the strategic distribution
of professionally crafted national press releases and the
organisation of journalist visits. ERBID3 will continue
to work closely with our local press and represent the
local tourism and hospitality sector for media interviews
at a regional and national level.
CRUISE TOURISM
INTERNATIONAL TOURISM
UNESCO GLOBAL GEOPARK
ERBID3 will continue as a partner of the Global
Geopark Management Group, building on the successful
introduction of new Geopark Discovery visitor
experiences during ERBID2. These were made possible
by government funding secured by the ERBID.
TOURISM RESEARCH
ERBID3 will continue to monitor the performance of the
resort and benchmark against other destinations. All
public research is available to share with Levy Payers.
ERBID3 will be able to commission targeted economic
impact surveys, such as those conducted following
COVID and the Cryptosporidium outbreak, as required.
Stephen Kings - Paignton Zoo, Paignton
We have been delighted to work with the ERBID
team and have very much appreciated their
support in increasing visitor numbers to Torbay
and therefore as a consequence to Paignton Zoo.
Carol Gilman - Imperial Hotel, Torquay
Carolyn and the team are key contacts in the
community and are passionate in driving visitors
to The Bay and putting Torquay as a key visitor
destination.
www.englishriviera.co.uk/bid
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