ERBID3 Consultation Document - Flipbook - Page 6
1
DESTINATION
MARKETING
SOCIAL MEDIA
We have significantly increased
investment in social media through
dedicated staffing and content
production to showcase the English
Riviera and promote local businesses
leading to:
NATIONAL ADVERTISING
69% growth
in followers
Levy-payers consistently identify national
advertising as a top priority. ERBID2 is
delivering a range of targeted campaigns
across multiple platforms, including:
• TV Advertising: ITVX, Sky AdSmart
• Digital Campaigns: Google Ads, Meta Ads
25M
Projected
25 million reach
by end of ERBID2
1.2
1.2 million views
on best-performing
post
• Digital Out-of-Home Posters
MAJOR CAMPAIGNS DELIVERED:
• Welcome Back (Post-COVID)
• Ready for the Riviera
MILLION
• Last Minute Summer
• Escape Your Everyday
(2025/26 family and couples’ campaigns,
part-funded by South West Water)
• Over 10 million views for the latest
TV ads (family & couples-focused)
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ERBID3 CONSULTATION 2027 - 2031
Over 4,000
user-generated
images
