ERBID3 Consultation Document - Flipbook - Page 7
ERBID2 SUCCESSES
Proven strong performance for the English Riviera benchmarked against
the wider South West Region.
Continuous delivery of national
marketing campaigns including
‘Escape your Everyday’ and
‘Ready for the Riviera’.
The English Riviera brand was in front
of potential visitors over 251 million
times through a variety of TV, digital,
and out-of-home campaigns.
ONE
MILLION
25M
Journalist visits arranged, and national
media coverage secured including: Mail,
Guardian, Telegraph, Yahoo, MSN.
£1.2
million
Working in partnership, ERBID initiated
and negotiated a £1.2 million marketing
recovery fund from South West Water.
The official English Riviera website
attracts around 1 million visitors
annually.
An 80% increase in social media
followers since the start of ERBID2
in 2022.
The English Riviera is currently the
only South West destination to have
produced national TV advertising
campaigns.
76% of visitors surveyed had used the
official English Riviera website.
Projected 25 million reach across social
media platforms by the end of ERBID2.
The creation of professional photography
and videography assets, available free to
Levy Payers.
Over 500 positive media pieces
achieved in two years, generating over
1939 million opportunities to be seen.
Over 220,000 visitors served by the
Visitor Information Service.
MEDIA PLATFORMS USED DURING ERBID2
www.englishriviera.co.uk/bid / 7 /
