ERBID3 Consultation Document - Flipbook - Page 7
NATIONAL PR
To counter negative press and promote
positive stories, ERBID2 hired a professional
PR agency to deliver a focused national
media strategy.
OUTCOMES:
• National press coverage in major titles
(The Sun, The Times, Guardian, Metro)
• Hosted journalist press trips
• Continuous positive PR output
LOCAL MEDIA & PR
As the English Riviera’s official
tourism spokesperson, the ERBID
Company maintained a strong
presence across local media:
• Regular appearances on BBC
Spotlight, BBC Radio Devon, Radio
Exe, ITV Westcountry, and Torbay
Weekly
REGIONAL & LOCAL
ADVERTISING CHANNELS
• Outdoor poster sites
• Heart Radio campaigns
• Adverts in: Visit Devon Guide, Devon
Association of Tourist Attractions Guide
• Regular content in English Riviera
Magazine, Beach Hut Magazine, Torbay
Weekly, and Torbay Tomorrow
Michelle Brown – Torquay Watersports, Torquay
We have seen annual growth year on year, and it is extremely clear that the advertising
campaigns for 2025 have been successful as we are on our way to our most successful
year to date with a 15-20% increase in turnover.
www.englishriviera.co.uk/bid
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