ERBID3 Consultation Document - Flipbook - Page 9
Events play a vital role in extending the visitor season,
increasing footfall and generating positive national media
coverage. Driving overnight stays is a particular focus, with
targeted ‘Make a Weekend of It’ digital campaigns delivered
by the ERBID team to maximise visitor spend.
Staging major events is costly, and strong partnerships
remain essential. Torbay Council will continue to be a crucial
strategic partner and, at present, is the core funder of both
the Airshow and Bay of Lights Illumination Trail. Torbay
Council has committed to three more years of continued,
joint funding arrangements with the ERBID. Throughout
ERBID3, our team will maintain close collaboration with
Torbay Council’s Events Team to maximise marketing reach
and impact.
LOOKING AHEAD
Throughout the ERBID3 term, we will continue to explore
opportunities to introduce new events that support the
destination’s ambition to thrive year-round.
ERBID2 EVENT SUCCESSES
Bay of Lights, a concept introduced by
the ERBID, has driven increased
December occupancy and footfall, and
continues to grow in popularity.
ERBID helped secure the bid to bring
the UK’s first SUP World Cup to the
English Riviera.
WHAT’S
ON
The What’s On section of the English
Riviera website attracts around
720,000 views per year.
The ERBID is represented on the board
of trustees for the Agatha Christie
Festival, helping to maximise its benefit
to the local tourism economy.
ERBID introduced the resort’s first
Walking Festival, attracting new
audiences to the English Riviera.
ERBID’s England’s Seafood FEAST
expanded to include partnership
working with over 30 dining venues
across the English Riviera.
John Jones – Dartmouth Steam Railway
and Riverboat Company
Hervé Regent - Beacon House B&B, Brixham
We’re incredibly grateful for the efforts of the ERBID
team. Their commitment, professionalism, and belief
in our town have made a tangible difference.
Put simply, the ERBID amplifies and strengthens
our local exposure and, perhaps more importantly,
promotes the Bay and all its attractions nationally
in a way that would not be possible if we were to
work independently.
www.englishriviera.co.uk/bid
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